Sustainable alternative to plastic

Learn more about how kinari can support your transition to more sustainable plastics.


kinari is a more sustainable plastic material made from cellulose fiber.​

To support a circular product life cycle, we are working towards a full recycling system, from material procurement to disposal and recycling.​

kinari news

06 June, 2022

Fukuchiyama City and the Panasonic Group jointly launched an initiative to develop 'human- and environment-friendly school lunch tableware' using materials from the SDGs era.

Fukuchiyama City, the Manufacturing Innovation Division of Panasonic Holdings Corporation and Panasonic Production Engineering Corporation (hereafter referred to as the Panasonic Group) have agreed and signed a collaboration agreement to promote SDGs initiatives and build a circular society through the development of school lunch tableware for 23 Fukuchiyama municipal elementary and junior high schools.

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19 April, 2022

PPE and K-World-ism jointly develop 'soap dispenser' and 'soap dish'

Panasonic Production Engineering Co., Ltd. has jointly developed the washroom and bathroom goods "Soap dispenser: Albero" and "Soap dish" with K-World-ism Co. (Headquarter : Osaka, Company President : Kenji Sawai), utilising "kinari"*1, a moulding material in which plant-derived cellulose fibres are mixed into the resin at a high concentration of 55%. The products will be launched by the K-World-ism Lindpark division in early May.

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Buttons and cord locks
30 March, 2022

Joint development with Sanyo Shokai's sustainable fashion brand ECOALF

Panasonic Corporation (hereinafter referred to as "Panasonic") has collaborated with ECOALF, a sustainable fashion brand developed by Sanyo Shokai Ltd (hereinafter referred to as "Sanyo Shokai"), to develop apparel wear buttons and cord locks using Panasonic's "kinari" cellulose fibre moulding material. The products will be used in jackets, trousers and storage packs for the ACT series, a Japan-only collection to be launched by ECOALF on 1 April.

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Why kinari

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A more sustainable plastic with plant fiber at the core

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Sustainable and functional

kinari is a high performance, plant-based plastic. It contains up to 85% cellulose with the aim to reach 100% in the future. It's a very sturdy material and its properties are comparable to petroleum-based resins.

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Flexible design capacity

kinari can be used with existing plastic converting machinery and can be made in any colour. It can also retain the natural properties of the original material, including natural colours and scents.

Waste materials


Created from waste materials

kinari utilises often overlooked plant waste resources as base materials. It can reduce the CO2 emissions and avoid the concentration of demand on agricultural products.

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Dual circular model

kinari is being developed to work as 2 material circular models - biodegration and recycling. kinari does not lose strength during material recycling and we're aiming to reach 100% biodegradability in the future.

Case Study #1

Asahi Brewery “Forest tumbler”

A successful collaboration between Panasonic and Asahi breweries - creating an eco friendly, natural container as part of a collective incentive to find sustainable alternatives to petroleum-derived plastics.

Case Study #2

Panasonic cordless vacuum cleaner

The chassis of the vacuum cleaner series ​MJ-SBU820J and MJ-SbU620 is made ​from kinari material. ​


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kinari Material

We can give your waste a new life by turning them into kinari material.

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kinari Moulds

We can provide customised kinari molds for your products.


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kinari Design

We can help you with the design to cater to your needs.


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Circular Model

We can develop a circular system through recycling and leveraging waste materials.

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Let us know what your challenges are. We're here to help you.




Contact our team for more information on how we can support your product development.