English
kinari-Logo-main

Sustainable alternative to plastic


Learn more about how kinari can support your transition to more sustainable plastics.

OUR VISION & MISSION


kinari is a more sustainable plastic material made from cellulose fiber.​

To support a circular product life cycle, we are working towards a full recycling system, from material procurement to disposal and recycling.​

kinari news


09 January, 2025

kinari  -Panasonic HD develops marine biodegradable cellulose fiber molding material

Osaka, Japan, January 7, 2025 – Panasonic Holdings Corporation (Panasonic HD) has developed a molding material with full marine biodegradability by applying the technology the company has been developing to incorporate highly concentrated cellulose fiber derived from plants into resins. By adding plant-derived cellulose fiber at high concentrations to marine biodegradable resins, Panasonic HD has succeeded in developing a molding material that achieves both excellent mechanical properties and marine biodegradability.

Read More
14 November, 2023

kinari  - biodegradation  test

kinari is a sustainable material that uses highly concentrated natural raw materials and reduces the use of petroleum by 55-70%.
We are continuing to challenge biodegradation, which means that even after the product is no longer used, it breaks down into water and carbon dioxide.

We're also working hard to improve our kinari material to achieve 100% plant-based content with no compromises on performance, while developing a more efficient recycling process in order to realise a completely closed circular material system. 

Read More
14 November, 2023

kinari - Adding value to waste plants

kinari is a sustainable material that uses highly concentrated natural raw materials and reduces the use of petroleum by 55-70%. We create new value from discarded plant resources such as thinned bamboo and cypress wood, corn, and coffee grounds.

We're working hard to improve our kinari material to achieve 100% plant-based content with no compromises on performance, while developing a more efficient recycling process in order to realise a completely closed circular material system.

Read More

Why kinari


Asset 1

A more sustainable plastic with plant fiber at the core

Feature 4 image-2

KEY FEATURE #1


Sustainable and functional

kinari is a high performance, plant-based plastic. It contains up to 85% cellulose with the aim to reach 100% in the future. It's a very sturdy material and its properties are comparable to petroleum-based resins.

Feature 4 image-1

KEY FEATURE #2


Flexible design capacity

kinari can be used with existing plastic converting machinery and can be made in any colour. It can also retain the natural properties of the original material, including natural colours and scents.

Waste materials

KEY FEATURE #3


Created from waste materials

kinari utilises often overlooked plant waste resources as base materials. It can reduce the CO2 emissions and avoid the concentration of demand on agricultural products.

kinari web assets-14

KEY FEATURE #4 (IN DEVELOPMENT)


Dual circular model

kinari is being developed to work as 2 material circular models - biodegration and recycling. kinari does not lose strength during material recycling and we're aiming to reach 100% biodegradability in the future.

Movie


kinari introduction video

This video introduces key features of kinari, examples of kinari-based product development in collaborations with Japanese and global companies, and Panasonic’ approaches to realize circular-economy based society under the Group’s long-term environmental vision called Panasonic Green Impact (PGI).

Case Study #1


Asahi Brewery “Forest tumbler”

A successful collaboration between Panasonic and Asahi breweries - creating an eco friendly, natural container as part of a collective incentive to find sustainable alternatives to petroleum-derived plastics.

Case Study #2


Panasonic cordless vacuum cleaner

The chassis of the vacuum cleaner series ​MJ-SBU820J and MJ-SbU620 is made ​from kinari material. ​

OUR SERVICES


Asset 3

kinari Material

We can give your waste a new life by turning them into kinari material.

Asset 4

kinari Moulds

We can provide customised kinari molds for your products.

 

Asset 5

kinari Design

We can help you with the design to cater to your needs.

 

Asset 6

Circular Model

We can develop a circular system through recycling and leveraging waste materials.

Asset 7

Co-Creation

Let us know what your challenges are. We're here to help you.

team


Team_EN

CONTACT US


Contact our team for more information on how we can support your product development.