Sustainable alternative to plastic

Learn more about how kinari can support your transition to more sustainable plastics.


kinari is a more sustainable plastic material made from cellulose fiber.​

To support a circular product life cycle, we are working towards a full recycling system, from material procurement to disposal and recycling.​

kinari news

画像:kinari 70のペレット
16 March, 2023

70% High-Concentration Cellulose Fiber Molding Material, Kinari, Begins Sample Sales

In April 2023, Panasonic Production Engineering Co., Ltd. will start selling samples of kinari * 1 (Below, omitted as kinari70), a molding compound made from 70% plant-derived cellulose fiber and resin, developed by the Manufacturing Innovation Division of Panasonic Holdings Corporation.

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画像:パナソニック kinari(キナリ) 55%濃度
26 January, 2023

Mass marketing of high concentration cellulose fiber molding material 'kinari' and start of handling on online sales site "Chip One Stop"

In December 2022, Panasonic Production Engineering Co., Ltd. began mass production sales of kinari (* 1), a molding material developed by the Manufacturing Innovation Division of Panasonic Holdings Corporation, which is made from 55% plant-based cellulose fiber compounded with resin, as well as handling trial materials on an online shopping site operated by Chip One Stop Co., Ltd.

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06 December, 2022

Developed a fully biodegradable cellulose fiber molding material

The Manufacturing Innovation Division of Panasonic Holdings Corporation, has developed a fully biodegradable molding material (2) by applying its previously developed technology for blending a high concentration of plant-derived cellulose fiber into resins to biodegradable plant-derived resins (polylactic acid) and other materials. By adding a high concentration of cellulose fiber to biodegradable resin, we succeeded in developing a molding material with excellent mechanical properties and biodegradability.

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Why kinari

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A more sustainable plastic with plant fiber at the core

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Sustainable and functional

kinari is a high performance, plant-based plastic. It contains up to 85% cellulose with the aim to reach 100% in the future. It's a very sturdy material and its properties are comparable to petroleum-based resins.

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Flexible design capacity

kinari can be used with existing plastic converting machinery and can be made in any colour. It can also retain the natural properties of the original material, including natural colours and scents.

Waste materials


Created from waste materials

kinari utilises often overlooked plant waste resources as base materials. It can reduce the CO2 emissions and avoid the concentration of demand on agricultural products.

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Dual circular model

kinari is being developed to work as 2 material circular models - biodegration and recycling. kinari does not lose strength during material recycling and we're aiming to reach 100% biodegradability in the future.

Case Study #1

Asahi Brewery “Forest tumbler”

A successful collaboration between Panasonic and Asahi breweries - creating an eco friendly, natural container as part of a collective incentive to find sustainable alternatives to petroleum-derived plastics.

Case Study #2

Panasonic cordless vacuum cleaner

The chassis of the vacuum cleaner series ​MJ-SBU820J and MJ-SbU620 is made ​from kinari material. ​


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kinari Material

We can give your waste a new life by turning them into kinari material.

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kinari Moulds

We can provide customised kinari molds for your products.


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kinari Design

We can help you with the design to cater to your needs.


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Circular Model

We can develop a circular system through recycling and leveraging waste materials.

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Let us know what your challenges are. We're here to help you.




Contact our team for more information on how we can support your product development.