The kinari story

Developed to address the urgent need for an alternative to petroleum-derived plastics

kinari is made by panasonic

Panasonic has a strong environment vision towards the future, and part of this vision is to develop our own solution for cellulose based materials.

From a dedicated research and manufacturing team within Panasonic, kinari was born.

Asset 12

what's the problem with current plastics?

Current petroleum-based plastics are made from non-renewable fossil sources and pollutes the environment as they don't biodegrade. Plastic recycling rate is as low as 14% while plastics production is increasing rapidly.

There are some plant-based alternative plastics already available in the market but they are often not strong or stable enough. Also many of them use food crops as raw material which adds a pressure on agriculture or food production.

how kinari solves this

kinari is a plant-based, more sustainable molding material created for the circular economy. It's highly recyclable and does not lose strength during material recycling. It also contains up to 85% cellulose fibre from waste materials while retaining the physical properties comparable to petroleum-based resins.

These features make kinari an ideal solution which balances the environmental impact and material functionality.


We're working hard to improve our kinari material to achieve 100% plant-based content with no compromises on performance, while developing a more efficient recycling process in order to realise a completely closed circular material system.

Contact us

Contact our team for more information on how we can support your product development.